<urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9" xmlns:video="http://www.google.com/schemas/sitemap-video/1.1">
    <url>
        <loc>https://video.framna.com/qa-3</loc>
        <video:video>
            <video:player_loc allow_embed="yes">https://video.framna.com/v.ihtml/player.html?photo_id=124622757</video:player_loc>
            <video:content_loc>https://video.framna.com/64968566/124622757/c4fdd3e79fb394f35dfd9e60d3f1fc93/video_medium/qa-3-video.mp4</video:content_loc>
            <video:thumbnail_loc>https://video.framna.com/64968566/124622757/c4fdd3e79fb394f35dfd9e60d3f1fc93/small/qa-3-thumbnail.jpg</video:thumbnail_loc>
            <video:title>Q&amp;A</video:title>
            <video:description>&lt;p&gt;&lt;strong&gt;Product leaders must rethink ownership, strategy, and differentiation in the age of AI&lt;/strong&gt;&lt;/p&gt;&lt;ul&gt;&lt;li&gt;&lt;p&gt;Why using the same AI models will not create differentiation and where true product advantage comes from.&lt;/p&gt;&lt;/li&gt;&lt;li&gt;&lt;p&gt;How product teams can maintain ownership and strategy when stakeholders can prototype ideas themselves.&lt;/p&gt;&lt;/li&gt;&lt;li&gt;&lt;p&gt;Practical advice for delivery-centric teams looking to evolve: Experiment with new ways of working and strengthen product discovery.&lt;/p&gt;&lt;/li&gt;&lt;/ul&gt;&lt;p&gt;&lt;/p&gt;</video:description>
            <video:publication_date>2026-03-12T12:42:58+00:00</video:publication_date>
            <video:family_friendly>yes</video:family_friendly>
            <video:duration>572</video:duration>
            <video:category>Webinars</video:category>
        </video:video>
    </url>
    <url>
        <loc>https://video.framna.com/the-path-forward</loc>
        <video:video>
            <video:player_loc allow_embed="yes">https://video.framna.com/v.ihtml/player.html?photo_id=124622583</video:player_loc>
            <video:content_loc>https://video.framna.com/64968576/124622583/94995e3695b84cce15ed5ab650c27e88/video_medium/the-path-forward-video.mp4</video:content_loc>
            <video:thumbnail_loc>https://video.framna.com/64968576/124622583/94995e3695b84cce15ed5ab650c27e88/small/the-path-forward-thumbnail.jpg</video:thumbnail_loc>
            <video:title>The path forward</video:title>
            <video:description>&lt;p&gt;&lt;strong&gt;AI will make teams more productive, but it will not automatically make their products better&lt;/strong&gt;&lt;/p&gt;&lt;ul&gt;&lt;li&gt;&lt;p&gt;Why AI will increase productivity for all teams, but not necessarily create better products.&lt;/p&gt;&lt;/li&gt;&lt;li&gt;&lt;p&gt;Three shifts organizations must make to succeed: Empower product teams, focus on outcomes, and question what to build.&lt;/p&gt;&lt;/li&gt;&lt;li&gt;&lt;p&gt;How teams can start immediately by strengthening discovery work and using AI to challenge their assumptions.&lt;/p&gt;&lt;/li&gt;&lt;/ul&gt;&lt;p&gt;&lt;/p&gt;</video:description>
            <video:publication_date>2026-03-12T12:41:09+00:00</video:publication_date>
            <video:family_friendly>yes</video:family_friendly>
            <video:duration>395</video:duration>
            <video:category>Webinars</video:category>
        </video:video>
    </url>
    <url>
        <loc>https://video.framna.com/building-human-judgment</loc>
        <video:video>
            <video:player_loc allow_embed="yes">https://video.framna.com/v.ihtml/player.html?photo_id=124622478</video:player_loc>
            <video:content_loc>https://video.framna.com/64968558/124622478/abb920e4d9987f05b660f93c612a48ca/video_medium/building-human-judgment-video.mp4</video:content_loc>
            <video:thumbnail_loc>https://video.framna.com/64968558/124622478/abb920e4d9987f05b660f93c612a48ca/small/building-human-judgment-thumbnail.jpg</video:thumbnail_loc>
            <video:title>Building human judgment</video:title>
            <video:description>&lt;p&gt;&lt;strong&gt;AI will accelerate product development, but human judgment will determine which products succeed&lt;/strong&gt;&lt;/p&gt;&lt;ul&gt;&lt;li&gt;&lt;p&gt;Why the future of product development lies in combining AI capabilities with strong human judgment.&lt;/p&gt;&lt;/li&gt;&lt;li&gt;&lt;p&gt;How AI is changing team workflows from faster prototyping to deeper experimentation and testing.&lt;/p&gt;&lt;/li&gt;&lt;li&gt;&lt;p&gt;The critical sequence teams must follow: Build understanding first, then use AI to challenge and deepen insights.&lt;/p&gt;&lt;/li&gt;&lt;/ul&gt;&lt;p&gt;&lt;/p&gt;</video:description>
            <video:publication_date>2026-03-12T12:38:39+00:00</video:publication_date>
            <video:family_friendly>yes</video:family_friendly>
            <video:duration>588</video:duration>
            <video:category>Webinars</video:category>
        </video:video>
    </url>
    <url>
        <loc>https://video.framna.com/what-makes-a-product-win</loc>
        <video:video>
            <video:player_loc allow_embed="yes">https://video.framna.com/v.ihtml/player.html?photo_id=124622311</video:player_loc>
            <video:content_loc>https://video.framna.com/64968558/124622311/c5bdcba612d718092bfcfc152f648b36/video_medium/what-makes-a-product-win-video.mp4</video:content_loc>
            <video:thumbnail_loc>https://video.framna.com/64968558/124622311/c5bdcba612d718092bfcfc152f648b36/small/what-makes-a-product-win-thumbnail.jpg</video:thumbnail_loc>
            <video:title>What makes a product win</video:title>
            <video:description>&lt;p&gt;&lt;strong&gt;Product culture determines whether teams solve real problems or just ship features&lt;/strong&gt;&lt;/p&gt;&lt;ul&gt;&lt;li&gt;&lt;p&gt;Insights from a survey of 350+ product professionals on how teams actually work today.&lt;/p&gt;&lt;/li&gt;&lt;li&gt;&lt;p&gt;The difference between delivery-centric and product-centric organizations and how it shapes decisions.&lt;/p&gt;&lt;/li&gt;&lt;li&gt;&lt;p&gt;Why teams that invest more time in understanding problems often deliver more consistently.&lt;/p&gt;&lt;/li&gt;&lt;/ul&gt;&lt;p&gt;&lt;/p&gt;</video:description>
            <video:publication_date>2026-03-12T12:34:53+00:00</video:publication_date>
            <video:family_friendly>yes</video:family_friendly>
            <video:duration>574</video:duration>
            <video:category>Webinars</video:category>
        </video:video>
    </url>
    <url>
        <loc>https://video.framna.com/how-product-culture-sets-teams-up</loc>
        <video:video>
            <video:player_loc allow_embed="yes">https://video.framna.com/v.ihtml/player.html?photo_id=124617579</video:player_loc>
            <video:content_loc>https://video.framna.com/64968570/124617579/f9e6fa7a0f3cb1e270602d3cf116c5c7/video_medium/how-product-culture-sets-teams-up-video.mp4</video:content_loc>
            <video:thumbnail_loc>https://video.framna.com/64968570/124617579/f9e6fa7a0f3cb1e270602d3cf116c5c7/small/how-product-culture-sets-teams-up-thumbnail.jpg</video:thumbnail_loc>
            <video:title>How product culture sets teams up for success</video:title>
            <video:description>&lt;p&gt;&lt;strong&gt;Faster development does not create better products, better decisions do&lt;/strong&gt;&lt;/p&gt;&lt;ul&gt;&lt;li&gt;&lt;p&gt;Why faster development does not automatically lead to better products, and what data tells us about feature impact.&lt;/p&gt;&lt;/li&gt;&lt;li&gt;&lt;p&gt;How great product teams continuously test desirability, viability, and feasibility before committing to a solution.&lt;/p&gt;&lt;/li&gt;&lt;li&gt;&lt;p&gt;Why product discovery will become even more important in an era where AI makes building easier than ever.&lt;/p&gt;&lt;/li&gt;&lt;/ul&gt;&lt;p&gt;&lt;/p&gt;</video:description>
            <video:publication_date>2026-03-12T11:45:45+00:00</video:publication_date>
            <video:family_friendly>yes</video:family_friendly>
            <video:duration>961</video:duration>
            <video:category>Webinars</video:category>
        </video:video>
    </url>
    <url>
        <loc>https://video.framna.com/introduction</loc>
        <video:video>
            <video:player_loc allow_embed="yes">https://video.framna.com/v.ihtml/player.html?photo_id=124617222</video:player_loc>
            <video:content_loc>https://video.framna.com/64968558/124617222/557c30392c3a83ccaab6e83fca315d39/video_medium/introduction-video.mp4</video:content_loc>
            <video:thumbnail_loc>https://video.framna.com/64968558/124617222/557c30392c3a83ccaab6e83fca315d39/small/introduction-thumbnail.jpg</video:thumbnail_loc>
            <video:title>Introduction</video:title>
            <video:description>&lt;p&gt;&lt;strong&gt;AI is lowering the cost of building products and raising the bar for decisions&lt;/strong&gt;&lt;/p&gt;&lt;ul&gt;&lt;li&gt;&lt;p&gt;Why the rise of AI is fundamentally changing how digital products are built and launched.&lt;/p&gt;&lt;/li&gt;&lt;li&gt;&lt;p&gt;Real-world signals of the shift from AI-generated code to startups launching products in days.&lt;/p&gt;&lt;/li&gt;&lt;li&gt;&lt;p&gt;The key question for product teams: when building becomes easier, what actually makes a product win?&lt;/p&gt;&lt;/li&gt;&lt;/ul&gt;&lt;p&gt;&lt;/p&gt;</video:description>
            <video:publication_date>2026-03-12T11:40:55+00:00</video:publication_date>
            <video:family_friendly>yes</video:family_friendly>
            <video:duration>443</video:duration>
            <video:category>Webinars</video:category>
        </video:video>
    </url>
    <url>
        <loc>https://video.framna.com/when-building-is-easy-product-wins-1</loc>
        <video:video>
            <video:player_loc allow_embed="yes">https://video.framna.com/v.ihtml/player.html?photo_id=124614514</video:player_loc>
            <video:content_loc>https://video.framna.com/64968578/124614514/43efd6f57c9e41109dbbc16cdfd27d84/video_medium/when-building-is-easy-product-wins-1-video.mp4</video:content_loc>
            <video:thumbnail_loc>https://video.framna.com/64968578/124614514/43efd6f57c9e41109dbbc16cdfd27d84/small/when-building-is-easy-product-wins-1-thumbnail.jpg</video:thumbnail_loc>
            <video:title>When building is easy, product wins</video:title>
            <video:description>&lt;p&gt;For years, product teams have been measured by how fast they can deliver. Shipping more. Shipping faster. The assumption was simple: speed wins.&lt;br&gt;&lt;br&gt;That assumption is breaking down.&lt;br&gt;&lt;br&gt;AI has made building software dramatically faster. A single person can now create in weeks what once required a team and months of work. This is real, and it is accelerating.&lt;br&gt;&lt;/p&gt;&lt;p&gt;But here is what has not changed: most features still fail to create value. Not because teams moved too slowly, but because they built the wrong things. When building becomes easy, the hard question gets harder: Are we solving a problem that actually matters - for our business and the users?&lt;br&gt;&lt;br&gt;We partnered with Future Product Days to survey 350+ product professionals across Northern Europe. What we found was a clear divide. Organizations with strong product leadership — those who invest in understanding what to build before building it — consistently outperform those still optimizing for delivery speed alone.&lt;br&gt;&lt;br&gt;Building is now easy. Winning is not. The difference is product.&lt;br&gt;&lt;/p&gt;&lt;p&gt;&amp;nbsp;&lt;/p&gt;&lt;h2&gt;In this session, we will share:&lt;/h2&gt;&lt;ul&gt;&lt;li&gt;&lt;p&gt;&lt;strong&gt;What the data from 350+ product professionals reveals about the divide between product-led and delivery-led organizations&lt;/strong&gt;&lt;/p&gt;&lt;/li&gt;&lt;li&gt;&lt;p&gt;&lt;strong&gt;How fast AI is actually changing the cost and speed of building, with evidence from the past months (as speed is continuing to accelerate)&lt;/strong&gt;&lt;/p&gt;&lt;/li&gt;&lt;li&gt;&lt;p&gt;&lt;strong&gt;Why discovery and validation, not delivery, becomes the differentiator when anyone can build anything&lt;/strong&gt;&lt;/p&gt;&lt;/li&gt;&lt;li&gt;&lt;p&gt;&lt;strong&gt;A tangible playbook for the future of discovery work when it is augmented with AI&lt;/strong&gt;&lt;/p&gt;&lt;/li&gt;&lt;/ul&gt;&lt;p&gt;&amp;nbsp;&lt;/p&gt;&lt;h2&gt;Who should join&lt;/h2&gt;&lt;p&gt;Product managers, designers, engineers, and leaders who influence what gets built and are questioning whether speed alone is still a competitive advantage. When building becomes easy, making the right decisions becomes the work. This session is about that shift.&lt;/p&gt;&lt;p&gt;&amp;nbsp;&lt;/p&gt;&lt;h2&gt;Time and date&lt;/h2&gt;&lt;p&gt;March 12th, 2026&lt;br&gt;10:00-11:00 CET&lt;/p&gt;</video:description>
            <video:publication_date>2026-03-12T11:04:36+00:00</video:publication_date>
            <video:family_friendly>yes</video:family_friendly>
            <video:duration>4127</video:duration>
            <video:category>Webinars</video:category>
        </video:video>
    </url>
    <url>
        <loc>https://video.framna.com/speed-with-purpose-turning-quick</loc>
        <video:video>
            <video:player_loc allow_embed="yes">https://video.framna.com/v.ihtml/player.html?photo_id=119843948</video:player_loc>
            <video:content_loc>https://video.framna.com/64968579/119843948/73cca87ef0643aa0fd759b15eda72f53/video_medium/speed-with-purpose-turning-quick-video.mp4</video:content_loc>
            <video:thumbnail_loc>https://video.framna.com/64968579/119843948/73cca87ef0643aa0fd759b15eda72f53/small/speed-with-purpose-turning-quick-thumbnail.jpg</video:thumbnail_loc>
            <video:title>Speed with purpose: turning quick wins into lasting product value</video:title>
            <video:description>&lt;p&gt;Quick wins are tempting, but meaningful product progress rarely comes from shortcuts. In this conversation, product leaders reflect on how small changes can create real impact when they are grounded in user value, research, and long-term vision.&lt;/p&gt;&lt;p&gt;The discussion explores balancing short-term iteration with durable product direction, why design decisions rarely come with certainty, and how continuous user feedback enables teams to course-correct without slowing down. It also covers practical approaches to moving fast while protecting quality, including dogfooding, cultural habits, and simplifying products to increase clarity and usage.&lt;/p&gt;&lt;p&gt;A thoughtful look at how product teams can move quickly without mistaking motion for progress.&lt;/p&gt;&lt;p&gt;First video in the Forwardism in focus series.&lt;/p&gt;</video:description>
            <video:publication_date>2025-12-17T14:46:50+00:00</video:publication_date>
            <video:family_friendly>yes</video:family_friendly>
            <video:duration>327</video:duration>
            <video:category>Forwardism in Focus</video:category>
        </video:video>
    </url>
    <url>
        <loc>https://video.framna.com/qa-with-michael-rotstein-business</loc>
        <video:video>
            <video:player_loc allow_embed="yes">https://video.framna.com/v.ihtml/player.html?photo_id=118998481</video:player_loc>
            <video:content_loc>https://video.framna.com/64968561/118998481/649fb38ddcdeb7889bc7a544e77aad5f/video_medium/qa-with-michael-rotstein-business-video.mp4</video:content_loc>
            <video:thumbnail_loc>https://video.framna.com/64968561/118998481/649fb38ddcdeb7889bc7a544e77aad5f/small/qa-with-michael-rotstein-business-thumbnail.jpg</video:thumbnail_loc>
            <video:title>Q&amp;A with Michael Rotstein, Business Development Director at Framna, and Simon B. Støvring, Principal iOS Engineer at Framna</video:title>
            <video:description>&lt;p&gt;This Q&amp;amp;A segment, hosted by &lt;strong&gt;Michael Rotstein, Business Development Director at Framna&lt;/strong&gt;, and &lt;strong&gt;Simon B. Støvring, Principal iOS Engineer at Framna&lt;/strong&gt;, brings together the most relevant questions from participants.&lt;br&gt;They address how &lt;strong&gt;ChatGPT apps are built&lt;/strong&gt;, how they integrate with existing digital product ecosystems, and what teams should consider as they begin exploring this new channel within &lt;strong&gt;OpenAI’s platform&lt;/strong&gt;. The discussion offers practical guidance for organizations looking to understand where ChatGPT Apps, the ChatGPT App SDK, and MCP fit into their product and channel strategy.&lt;/p&gt;</video:description>
            <video:publication_date>2025-11-26T15:50:19+00:00</video:publication_date>
            <video:family_friendly>yes</video:family_friendly>
            <video:duration>891</video:duration>
            <video:category>Webinars</video:category>
            <video:tag>ai</video:tag>
            <video:tag>app agency</video:tag>
            <video:tag>app development</video:tag>
            <video:tag>insights</video:tag>
            <video:tag>mobile app development</video:tag>
        </video:video>
    </url>
    <url>
        <loc>https://video.framna.com/a-changing-customer-journey-with</loc>
        <video:video>
            <video:player_loc allow_embed="yes">https://video.framna.com/v.ihtml/player.html?photo_id=118988077</video:player_loc>
            <video:content_loc>https://video.framna.com/64968561/118988077/4da8c3623607d7c2e10afd467a7f21b7/video_medium/a-changing-customer-journey-with-video.mp4</video:content_loc>
            <video:thumbnail_loc>https://video.framna.com/64968561/118988077/4da8c3623607d7c2e10afd467a7f21b7/small/a-changing-customer-journey-with-thumbnail.jpg</video:thumbnail_loc>
            <video:title>A changing customer journey with Michael Rotstein, Business Development Director at Framna</video:title>
            <video:description>&lt;p&gt;This segment, led by &lt;strong&gt;Michael Rotstein, Business Development Director at Framna&lt;/strong&gt;, examines how AI is reshaping the classic awareness-to-conversion funnel and changing where customer journeys begin. With assistants like ChatGPT becoming a primary entry point, many interactions now start before users reach a brand’s app or website.&lt;br&gt;Michael explains how leading companies are combining &lt;strong&gt;ChatGPT Apps&lt;/strong&gt;, &lt;strong&gt;OpenAI’s newest platform releases&lt;/strong&gt;, and their owned digital channels to create more intelligent and connected customer journeys. He also outlines how this shift influences product strategy, channel planning and the broader digital product ecosystem.&lt;/p&gt;</video:description>
            <video:publication_date>2025-11-26T13:01:25+00:00</video:publication_date>
            <video:family_friendly>yes</video:family_friendly>
            <video:duration>710</video:duration>
            <video:category>Webinars</video:category>
            <video:tag>ai</video:tag>
            <video:tag>app agency</video:tag>
            <video:tag>app development</video:tag>
            <video:tag>mobile app development</video:tag>
        </video:video>
    </url>
    <url>
        <loc>https://video.framna.com/apps-in-chatgpt-with-simon-b</loc>
        <video:video>
            <video:player_loc allow_embed="yes">https://video.framna.com/v.ihtml/player.html?photo_id=118987715</video:player_loc>
            <video:content_loc>https://video.framna.com/64968555/118987715/88aaada10cf8faf4e44b9e4e909c887e/video_medium/apps-in-chatgpt-with-simon-b-video.mp4</video:content_loc>
            <video:thumbnail_loc>https://video.framna.com/64968555/118987715/88aaada10cf8faf4e44b9e4e909c887e/small/apps-in-chatgpt-with-simon-b-thumbnail.jpg</video:thumbnail_loc>
            <video:title>Apps in ChatGPT with Simon B. Støvring, Principal iOS Engineer at Framna</video:title>
            <video:description>&lt;p&gt;This segment, led by &lt;strong&gt;Simon B. Støvring, Principal iOS Engineer at Framna&lt;/strong&gt;, explores how companies can now appear inside ChatGPT with fully branded, AI-powered experiences. Real examples show how early adopters are already using the &lt;strong&gt;ChatGPT App SDK&lt;/strong&gt;, &lt;strong&gt;Agentic Commerce Protocol&lt;/strong&gt;, and &lt;strong&gt;ChatKit&lt;/strong&gt; to create new touchpoints within OpenAI’s platform.&lt;br&gt;It also includes a first look at how &lt;strong&gt;ChatGPT apps are built&lt;/strong&gt;, how they connect to your existing infrastructure through the &lt;strong&gt;MCP server&lt;/strong&gt;, and why this emerging channel is becoming a meaningful part of the digital product and customer-journey landscape. For teams working with modern digital products, this is a shift that cannot be ignored.&lt;/p&gt;</video:description>
            <video:publication_date>2025-11-26T12:57:24+00:00</video:publication_date>
            <video:family_friendly>yes</video:family_friendly>
            <video:duration>1145</video:duration>
            <video:category>Webinars</video:category>
            <video:tag>ai</video:tag>
            <video:tag>app agency</video:tag>
            <video:tag>app development</video:tag>
            <video:tag>mobile app development</video:tag>
        </video:video>
    </url>
    <url>
        <loc>https://video.framna.com/the-new-ai-reality-is-reshaping-the</loc>
        <video:video>
            <video:player_loc allow_embed="yes">https://video.framna.com/v.ihtml/player.html?photo_id=118987251</video:player_loc>
            <video:content_loc>https://video.framna.com/64968568/118987251/4392133828c8462782538cef784f15e8/video_medium/the-new-ai-reality-is-reshaping-the-video.mp4</video:content_loc>
            <video:thumbnail_loc>https://video.framna.com/64968568/118987251/4392133828c8462782538cef784f15e8/small/the-new-ai-reality-is-reshaping-the-thumbnail.jpg</video:thumbnail_loc>
            <video:title>The new AI reality is reshaping the digital products ecosystem with Joacim Jeppesen, CEO of Framna</video:title>
            <video:description>&lt;p&gt;This segment, led by &lt;strong&gt;Joacim Jeppesen, CEO of Framna&lt;/strong&gt;, looks at how AI platforms are beginning to change the way people discover and use digital products. Joacim walks through the most relevant recent releases from OpenAI — including the capabilities that now enable companies to build ChatGPT apps — and explains why these developments stand out in the wider platform landscape. He also outlines why this emerging shift may become as significant as the launch of Apple’s App Store, setting the stage for a new era in product discovery, distribution and engagement.&lt;/p&gt;</video:description>
            <video:publication_date>2025-11-26T12:50:47+00:00</video:publication_date>
            <video:family_friendly>yes</video:family_friendly>
            <video:duration>770</video:duration>
            <video:category>Webinars</video:category>
            <video:tag>ai</video:tag>
            <video:tag>app agency</video:tag>
            <video:tag>app development</video:tag>
            <video:tag>insights</video:tag>
            <video:tag>mobile app development</video:tag>
        </video:video>
    </url>
    <url>
        <loc>https://video.framna.com/fpd-4-panels-2048x1536-05</loc>
        <video:video>
            <video:player_loc allow_embed="yes">https://video.framna.com/v.ihtml/player.html?photo_id=117215867</video:player_loc>
            <video:content_loc>https://video.framna.com/64968577/117215867/fc768639378b0f450eff6b067ea8fde5/video_medium/fpd-4-panels-2048x1536-05-video.mp4</video:content_loc>
            <video:thumbnail_loc>https://video.framna.com/64968577/117215867/fc768639378b0f450eff6b067ea8fde5/small/fpd-4-panels-2048x1536-05-thumbnail.jpg</video:thumbnail_loc>
            <video:title>FPD - 4 panels - 2048x1536 - 05</video:title>
            <video:description></video:description>
            <video:publication_date>2025-10-09T08:21:11+00:00</video:publication_date>
            <video:family_friendly>yes</video:family_friendly>
            <video:duration>250</video:duration>
            <video:category>Webinar covers</video:category>
        </video:video>
    </url>
    <url>
        <loc>https://video.framna.com/welcome-to-the-whitepaper-2024-1</loc>
        <video:video>
            <video:player_loc allow_embed="yes">https://video.framna.com/v.ihtml/player.html?photo_id=102841246</video:player_loc>
            <video:content_loc>https://video.framna.com/64968555/102841246/9558a5b97cb5900c6fe00791c97a65bc/video_medium/welcome-to-the-whitepaper-2024-1-video.mp4</video:content_loc>
            <video:thumbnail_loc>https://video.framna.com/64968555/102841246/9558a5b97cb5900c6fe00791c97a65bc/small/welcome-to-the-whitepaper-2024-1-thumbnail.jpg</video:thumbnail_loc>
            <video:title>Welcome to the Whitepaper 2024</video:title>
            <video:description></video:description>
            <video:publication_date>2024-07-10T09:43:57+00:00</video:publication_date>
            <video:family_friendly>yes</video:family_friendly>
            <video:duration>40</video:duration>
            <video:category>Framna Mobile App Trends 2024 Report</video:category>
        </video:video>
    </url>
    <url>
        <loc>https://video.framna.com/creating-value-through</loc>
        <video:video>
            <video:player_loc allow_embed="yes">https://video.framna.com/v.ihtml/player.html?photo_id=102841237</video:player_loc>
            <video:content_loc>https://video.framna.com/64968568/102841237/bcaf9922324668acaf7a0977922e888d/video_medium/creating-value-through-video.mp4</video:content_loc>
            <video:thumbnail_loc>https://video.framna.com/64968568/102841237/bcaf9922324668acaf7a0977922e888d/small/creating-value-through-thumbnail.jpg</video:thumbnail_loc>
            <video:title>Creating value through notifications</video:title>
            <video:description></video:description>
            <video:publication_date>2024-07-10T09:43:48+00:00</video:publication_date>
            <video:family_friendly>yes</video:family_friendly>
            <video:duration>75</video:duration>
            <video:category>Framna Mobile App Trends 2024 Report</video:category>
        </video:video>
    </url>
    <url>
        <loc>https://video.framna.com/tested-strategies-of-personalised</loc>
        <video:video>
            <video:player_loc allow_embed="yes">https://video.framna.com/v.ihtml/player.html?photo_id=102841228</video:player_loc>
            <video:content_loc>https://video.framna.com/64968579/102841228/75941f445af1e060622082afe1c8e495/video_medium/tested-strategies-of-personalised-video.mp4</video:content_loc>
            <video:thumbnail_loc>https://video.framna.com/64968579/102841228/75941f445af1e060622082afe1c8e495/small/tested-strategies-of-personalised-thumbnail.jpg</video:thumbnail_loc>
            <video:title>Tested strategies of personalised content</video:title>
            <video:description></video:description>
            <video:publication_date>2024-07-10T09:43:40+00:00</video:publication_date>
            <video:family_friendly>yes</video:family_friendly>
            <video:duration>96</video:duration>
            <video:category>Framna Mobile App Trends 2024 Report</video:category>
        </video:video>
    </url>
    <url>
        <loc>https://video.framna.com/design-a-personal-experience-users</loc>
        <video:video>
            <video:player_loc allow_embed="yes">https://video.framna.com/v.ihtml/player.html?photo_id=102841221</video:player_loc>
            <video:content_loc>https://video.framna.com/64968579/102841221/935de4d67f57a9e5cede2e78e0809b62/video_medium/design-a-personal-experience-users-video.mp4</video:content_loc>
            <video:thumbnail_loc>https://video.framna.com/64968579/102841221/935de4d67f57a9e5cede2e78e0809b62/small/design-a-personal-experience-users-thumbnail.jpg</video:thumbnail_loc>
            <video:title>Design a personal experience users love</video:title>
            <video:description></video:description>
            <video:publication_date>2024-07-10T09:43:33+00:00</video:publication_date>
            <video:family_friendly>yes</video:family_friendly>
            <video:duration>105</video:duration>
            <video:category>Framna Mobile App Trends 2024 Report</video:category>
        </video:video>
    </url>
    <url>
        <loc>https://video.framna.com/reliability-as-a-crucial-product</loc>
        <video:video>
            <video:player_loc allow_embed="yes">https://video.framna.com/v.ihtml/player.html?photo_id=102841219</video:player_loc>
            <video:content_loc>https://video.framna.com/64968576/102841219/46f23650ba04c1efbc9812a9293ac6d5/video_medium/reliability-as-a-crucial-product-video.mp4</video:content_loc>
            <video:thumbnail_loc>https://video.framna.com/64968576/102841219/46f23650ba04c1efbc9812a9293ac6d5/small/reliability-as-a-crucial-product-thumbnail.jpg</video:thumbnail_loc>
            <video:title>Reliability as a crucial product experience</video:title>
            <video:description></video:description>
            <video:publication_date>2024-07-10T09:43:23+00:00</video:publication_date>
            <video:family_friendly>yes</video:family_friendly>
            <video:duration>72</video:duration>
            <video:category>Framna Mobile App Trends 2024 Report</video:category>
        </video:video>
    </url>
    <url>
        <loc>https://video.framna.com/increasing-business-benefits-with</loc>
        <video:video>
            <video:player_loc allow_embed="yes">https://video.framna.com/v.ihtml/player.html?photo_id=102841218</video:player_loc>
            <video:content_loc>https://video.framna.com/64968569/102841218/28bcd4e84eb29cab7859ef259915deaf/video_medium/increasing-business-benefits-with-video.mp4</video:content_loc>
            <video:thumbnail_loc>https://video.framna.com/64968569/102841218/28bcd4e84eb29cab7859ef259915deaf/small/increasing-business-benefits-with-thumbnail.jpg</video:thumbnail_loc>
            <video:title>Increasing business benefits with the OS ecosystem</video:title>
            <video:description></video:description>
            <video:publication_date>2024-07-10T09:43:14+00:00</video:publication_date>
            <video:family_friendly>yes</video:family_friendly>
            <video:duration>76</video:duration>
            <video:category>Framna Mobile App Trends 2024 Report</video:category>
        </video:video>
    </url>
    <url>
        <loc>https://video.framna.com/boosting-business-with-a-lovable</loc>
        <video:video>
            <video:player_loc allow_embed="yes">https://video.framna.com/v.ihtml/player.html?photo_id=102841217</video:player_loc>
            <video:content_loc>https://video.framna.com/64968568/102841217/a087cbedf3f7d0bc61210ea5ca6c1033/video_medium/boosting-business-with-a-lovable-video.mp4</video:content_loc>
            <video:thumbnail_loc>https://video.framna.com/64968568/102841217/a087cbedf3f7d0bc61210ea5ca6c1033/small/boosting-business-with-a-lovable-thumbnail.jpg</video:thumbnail_loc>
            <video:title>Boosting business with a lovable app</video:title>
            <video:description></video:description>
            <video:publication_date>2024-07-10T09:43:08+00:00</video:publication_date>
            <video:family_friendly>yes</video:family_friendly>
            <video:duration>62</video:duration>
            <video:category>Framna Mobile App Trends 2024 Report</video:category>
        </video:video>
    </url>
    <url>
        <loc>https://video.framna.com/spatialcomputingmp4</loc>
        <video:video>
            <video:player_loc allow_embed="yes">https://video.framna.com/v.ihtml/player.html?photo_id=101656310</video:player_loc>
            <video:content_loc>https://video.framna.com/64968570/101656310/2303606038cc72b2a19e968661d43905/video_medium/spatialcomputingmp4-video.mp4</video:content_loc>
            <video:thumbnail_loc>https://video.framna.com/64968570/101656310/2303606038cc72b2a19e968661d43905/small/spatialcomputingmp4-thumbnail.jpg</video:thumbnail_loc>
            <video:title>SpatialComputing.mp4</video:title>
            <video:description></video:description>
            <video:publication_date>2024-06-05T11:33:27+00:00</video:publication_date>
            <video:family_friendly>yes</video:family_friendly>
            <video:duration>65</video:duration>
            <video:category>SoMe Videos</video:category>
        </video:video>
    </url>
    <url>
        <loc>https://video.framna.com/generative-ai-in-product</loc>
        <video:video>
            <video:player_loc allow_embed="yes">https://video.framna.com/v.ihtml/player.html?photo_id=101207654</video:player_loc>
            <video:content_loc>https://video.framna.com/64968568/101207654/91caf5b183ebec7eaf5010a1b874e252/video_medium/generative-ai-in-product-video.mp4</video:content_loc>
            <video:thumbnail_loc>https://video.framna.com/64968568/101207654/91caf5b183ebec7eaf5010a1b874e252/small/generative-ai-in-product-thumbnail.jpg</video:thumbnail_loc>
            <video:title>Generative AI in product development</video:title>
            <video:description>&lt;p&gt;Find out how new technologies are opening up possibilities in digital product development and learn how to use these advancements for significant business growth.&lt;/p&gt;
</video:description>
            <video:publication_date>2024-05-24T13:39:23+00:00</video:publication_date>
            <video:family_friendly>yes</video:family_friendly>
            <video:duration>692</video:duration>
            <video:category>Webinars</video:category>
        </video:video>
    </url>
    <url>
        <loc>https://video.framna.com/the-impact-of-spatial-computing</loc>
        <video:video>
            <video:player_loc allow_embed="yes">https://video.framna.com/v.ihtml/player.html?photo_id=101207321</video:player_loc>
            <video:content_loc>https://video.framna.com/64968561/101207321/49ebfff3d67bc8eb53a5f8ef6e04e5d8/video_medium/the-impact-of-spatial-computing-video.mp4</video:content_loc>
            <video:thumbnail_loc>https://video.framna.com/64968561/101207321/49ebfff3d67bc8eb53a5f8ef6e04e5d8/small/the-impact-of-spatial-computing-thumbnail.jpg</video:thumbnail_loc>
            <video:title>The impact of Spatial Computing</video:title>
            <video:description>&lt;p&gt;Find out how new technologies are opening up possibilities in digital product development and learn how to use these advancements for significant business growth.&lt;/p&gt;
</video:description>
            <video:publication_date>2024-05-24T13:35:28+00:00</video:publication_date>
            <video:family_friendly>yes</video:family_friendly>
            <video:duration>326</video:duration>
            <video:category>Webinars</video:category>
        </video:video>
    </url>
    <url>
        <loc>https://video.framna.com/how-do-you-deal-with-emerging</loc>
        <video:video>
            <video:player_loc allow_embed="yes">https://video.framna.com/v.ihtml/player.html?photo_id=101202772</video:player_loc>
            <video:content_loc>https://video.framna.com/64968575/101202772/c09d2d1d76afec61f0f3b8bfb15dab10/video_medium/how-do-you-deal-with-emerging-video.mp4</video:content_loc>
            <video:thumbnail_loc>https://video.framna.com/64968575/101202772/c09d2d1d76afec61f0f3b8bfb15dab10/small/how-do-you-deal-with-emerging-thumbnail.jpg</video:thumbnail_loc>
            <video:title>How do you deal with emerging paradigms?</video:title>
            <video:description>&lt;p&gt;Find out how new technologies are opening up possibilities in digital product development and learn how to use these advancements for significant business growth.&lt;/p&gt;</video:description>
            <video:publication_date>2024-05-24T12:41:11+00:00</video:publication_date>
            <video:family_friendly>yes</video:family_friendly>
            <video:duration>225</video:duration>
            <video:category>Webinars</video:category>
        </video:video>
    </url>
    <url>
        <loc>https://video.framna.com/innovation-in-apps-concrete</loc>
        <video:video>
            <video:player_loc allow_embed="yes">https://video.framna.com/v.ihtml/player.html?photo_id=101202321</video:player_loc>
            <video:content_loc>https://video.framna.com/64968558/101202321/2682b2c8b2b9b3c8715494e03f477cfb/video_medium/innovation-in-apps-concrete-video.mp4</video:content_loc>
            <video:thumbnail_loc>https://video.framna.com/64968558/101202321/2682b2c8b2b9b3c8715494e03f477cfb/small/innovation-in-apps-concrete-thumbnail.jpg</video:thumbnail_loc>
            <video:title>Innovation in apps – concrete examples</video:title>
            <video:description>&lt;p&gt;Find out how new technologies are opening up possibilities in digital product development and learn how to use these advancements for significant business growth.&lt;/p&gt;
</video:description>
            <video:publication_date>2024-05-24T12:36:09+00:00</video:publication_date>
            <video:family_friendly>yes</video:family_friendly>
            <video:duration>440</video:duration>
            <video:category>Webinars</video:category>
        </video:video>
    </url>
    <url>
        <loc>https://video.framna.com/why-apps-are-the-preferred</loc>
        <video:video>
            <video:player_loc allow_embed="yes">https://video.framna.com/v.ihtml/player.html?photo_id=101201840</video:player_loc>
            <video:content_loc>https://video.framna.com/64968568/101201840/2f1b052530e51d794b9e67760d0fbe69/video_medium/why-apps-are-the-preferred-video.mp4</video:content_loc>
            <video:thumbnail_loc>https://video.framna.com/64968568/101201840/2f1b052530e51d794b9e67760d0fbe69/small/why-apps-are-the-preferred-thumbnail.jpg</video:thumbnail_loc>
            <video:title>Why apps are the preferred technology for digital innovation?</video:title>
            <video:description>&lt;p&gt;Find out how new technologies are opening up possibilities in digital product development and learn how to use these advancements for significant business growth.&lt;/p&gt;
</video:description>
            <video:publication_date>2024-05-24T12:29:20+00:00</video:publication_date>
            <video:family_friendly>yes</video:family_friendly>
            <video:duration>715</video:duration>
            <video:category>Webinars</video:category>
        </video:video>
    </url>
    <url>
        <loc>https://video.framna.com/why-is-it-important-to-invest-in</loc>
        <video:video>
            <video:player_loc allow_embed="yes">https://video.framna.com/v.ihtml/player.html?photo_id=101201541</video:player_loc>
            <video:content_loc>https://video.framna.com/64968580/101201541/9415a8f7d50af88873e514619b3ec317/video_medium/why-is-it-important-to-invest-in-video.mp4</video:content_loc>
            <video:thumbnail_loc>https://video.framna.com/64968580/101201541/9415a8f7d50af88873e514619b3ec317/small/why-is-it-important-to-invest-in-thumbnail.jpg</video:thumbnail_loc>
            <video:title>Why is it important to invest in innovation?</video:title>
            <video:description>&lt;p&gt;Find out how new technologies are opening up possibilities in digital product development and learn how to use these advancements for significant business growth.&lt;/p&gt;</video:description>
            <video:publication_date>2024-05-24T12:25:18+00:00</video:publication_date>
            <video:family_friendly>yes</video:family_friendly>
            <video:duration>497</video:duration>
            <video:category>Webinars</video:category>
        </video:video>
    </url>
    <url>
        <loc>https://video.framna.com/investing-in-innovation-1</loc>
        <video:video>
            <video:player_loc allow_embed="yes">https://video.framna.com/v.ihtml/player.html?photo_id=101195048</video:player_loc>
            <video:content_loc>https://video.framna.com/64968560/101195048/cfc459e4e6f0b6aaef49a98f81e2821b/video_medium/investing-in-innovation-1-video.mp4</video:content_loc>
            <video:thumbnail_loc>https://video.framna.com/64968560/101195048/cfc459e4e6f0b6aaef49a98f81e2821b/small/investing-in-innovation-1-thumbnail.jpg</video:thumbnail_loc>
            <video:title>Investing in Innovation</video:title>
            <video:description>&lt;p&gt;Find out how new technologies are opening up possibilities in digital product development and learn how to use these advancements for significant business growth.&lt;/p&gt;
</video:description>
            <video:publication_date>2024-05-24T11:04:56+00:00</video:publication_date>
            <video:family_friendly>yes</video:family_friendly>
            <video:duration>3981</video:duration>
            <video:category>Webinars</video:category>
        </video:video>
    </url>
    <url>
        <loc>https://video.framna.com/norlys-case-videomp4</loc>
        <video:video>
            <video:player_loc allow_embed="yes">https://video.framna.com/v.ihtml/player.html?photo_id=98614300</video:player_loc>
            <video:content_loc>https://video.framna.com/64968577/98614300/9c1d3e8f5f3c9af1d309730ba74228fc/video_medium/norlys-case-videomp4-video.mp4</video:content_loc>
            <video:thumbnail_loc>https://video.framna.com/64968577/98614300/9c1d3e8f5f3c9af1d309730ba74228fc/small/norlys-case-videomp4-thumbnail.jpg</video:thumbnail_loc>
            <video:title>Norlys – Case video.mp4</video:title>
            <video:description>At Shape, we’ve partnered with Norlys to revolutionise how users can engage with electricity prices, understand their consumption, and choose a greener option for the good of the planet as well as the user’s pockets. As a brand-driven company, Norlys approached us with the challenge of creating a meticulously designed app that harmonises with their brand identity, while effectively conveying electricity prices in Denmark. The synergy of Shape’s expertise and Norlys’ brand-centric approach has been instrumental in setting their app, Norlys Energi, apart in this highly competitive market.</video:description>
            <video:publication_date>2024-04-24T09:42:29+00:00</video:publication_date>
            <video:family_friendly>yes</video:family_friendly>
            <video:duration>113</video:duration>
            <video:category>Cases website</video:category>
        </video:video>
    </url>
    <url>
        <loc>https://video.framna.com/rema-1000-med-vigo-revolutionising</loc>
        <video:video>
            <video:player_loc allow_embed="yes">https://video.framna.com/v.ihtml/player.html?photo_id=94571562</video:player_loc>
            <video:content_loc>https://video.framna.com/64968561/94571562/5cdd9e8b61ea21beba3039258f314f77/video_medium/rema-1000-med-vigo-revolutionising-video.mp4</video:content_loc>
            <video:thumbnail_loc>https://video.framna.com/64968561/94571562/5cdd9e8b61ea21beba3039258f314f77/small/rema-1000-med-vigo-revolutionising-thumbnail.jpg</video:thumbnail_loc>
            <video:title>Rema 1000 med Vigo – Revolutionising online grocery delivery through app-powered crowdsourcing</video:title>
            <video:description>&lt;span&gt;REMA 1000 med Vigo app has revolutionised Denmark's online grocery delivery landscape with its innovative, crowdsourced delivery model. The REMA 1000 med Vigo app merges sharing economy principles with state-of-the-art app technology, redefining standards in online grocery shopping, making delivery of fresh products both faster, cheaper and more environmentally friendly.&amp;nbsp;&lt;/span&gt;</video:description>
            <video:publication_date>2024-02-14T16:53:31+00:00</video:publication_date>
            <video:family_friendly>yes</video:family_friendly>
            <video:duration>105</video:duration>
            <video:category>Cases website</video:category>
            <video:tag>case</video:tag>
            <video:tag>mobile app</video:tag>
            <video:tag>rema 1000</video:tag>
            <video:tag>vigo</video:tag>
        </video:video>
    </url>
    <url>
        <loc>https://video.framna.com/ok-hjem-lower-energy-consumption</loc>
        <video:video>
            <video:player_loc allow_embed="yes">https://video.framna.com/v.ihtml/player.html?photo_id=94567185</video:player_loc>
            <video:content_loc>https://video.framna.com/64968577/94567185/6b561519ad6397b3f6bd5efff060ec46/video_medium/ok-hjem-lower-energy-consumption-video.mp4</video:content_loc>
            <video:thumbnail_loc>https://video.framna.com/64968577/94567185/6b561519ad6397b3f6bd5efff060ec46/small/ok-hjem-lower-energy-consumption-thumbnail.jpg</video:thumbnail_loc>
            <video:title>OK Hjem – Lower energy consumption for you and the environment</video:title>
            <video:description>&lt;span&gt;OK Home is the all-encompassing app for homeowners. It provides a full overview of energy prices and how you can save money on your electricity bill with simple steps. Through a seamless and personalised onboarding flow, the app is tailored to your household to lower your energy consumption.&lt;/span&gt;</video:description>
            <video:publication_date>2024-02-14T15:05:07+00:00</video:publication_date>
            <video:family_friendly>yes</video:family_friendly>
            <video:duration>146</video:duration>
            <video:category>Cases website</video:category>
            <video:tag>case</video:tag>
            <video:tag>mobile app</video:tag>
            <video:tag>ok home</video:tag>
        </video:video>
    </url>
    <url>
        <loc>https://video.framna.com/rapidly-transforming-puregyms-app-a</loc>
        <video:video>
            <video:player_loc allow_embed="yes">https://video.framna.com/v.ihtml/player.html?photo_id=94561727</video:player_loc>
            <video:content_loc>https://video.framna.com/64968575/94561727/5b6b7708d185ebc05aa605d4288495bd/video_medium/rapidly-transforming-puregyms-app-a-video.mp4</video:content_loc>
            <video:thumbnail_loc>https://video.framna.com/64968575/94561727/5b6b7708d185ebc05aa605d4288495bd/small/rapidly-transforming-puregyms-app-a-thumbnail.jpg</video:thumbnail_loc>
            <video:title>Rapidly Transforming PureGym's App: A White Label Success Story</video:title>
            <video:description>Embarking on a journey with PureGym over a decade ago, our mission has remained steadfast: empower members to maximize their subscription and fulfill their full fitness potential.</video:description>
            <video:publication_date>2024-02-14T13:33:13+00:00</video:publication_date>
            <video:family_friendly>yes</video:family_friendly>
            <video:duration>113</video:duration>
            <video:category>Cases website</video:category>
            <video:tag>case</video:tag>
            <video:tag>mobile app</video:tag>
            <video:tag>puregym</video:tag>
        </video:video>
    </url>
    <url>
        <loc>https://video.framna.com/hejdoktor-mobile-app-healthcare</loc>
        <video:video>
            <video:player_loc allow_embed="yes">https://video.framna.com/v.ihtml/player.html?photo_id=94559528</video:player_loc>
            <video:content_loc>https://video.framna.com/64968570/94559528/1751fb06b540770c589894abef9ba845/video_medium/hejdoktor-mobile-app-healthcare-video.mp4</video:content_loc>
            <video:thumbnail_loc>https://video.framna.com/64968570/94559528/1751fb06b540770c589894abef9ba845/small/hejdoktor-mobile-app-healthcare-thumbnail.jpg</video:thumbnail_loc>
            <video:title>Hejdoktor Mobile App – Healthcare right at hand</video:title>
            <video:description>Hejdoktor is revolutionising healthcare by making it easy for patients to connect with doctors and specialists online. Their redesigned website and app focus on user-friendliness and empathic design, making it comfortable and convenient to consult with healthcare professionals.</video:description>
            <video:publication_date>2024-02-14T12:51:14+00:00</video:publication_date>
            <video:family_friendly>yes</video:family_friendly>
            <video:duration>93</video:duration>
            <video:category>Cases website</video:category>
            <video:tag>case</video:tag>
            <video:tag>Hejdoktor</video:tag>
            <video:tag>mobile app</video:tag>
        </video:video>
    </url>
    <url>
        <loc>https://video.framna.com/looping-ok-geo</loc>
        <video:video>
            <video:player_loc allow_embed="yes">https://video.framna.com/v.ihtml/player.html?photo_id=92339548</video:player_loc>
            <video:content_loc>https://video.framna.com/64968558/92339548/45321f2dcf9ee2eb0f8bff8c7bad042f/video_medium/looping-ok-geo-video.mp4</video:content_loc>
            <video:thumbnail_loc>https://video.framna.com/64968558/92339548/45321f2dcf9ee2eb0f8bff8c7bad042f/small/looping-ok-geo-thumbnail.jpg</video:thumbnail_loc>
            <video:title> Looping OK Geo</video:title>
            <video:description></video:description>
            <video:publication_date>2024-01-10T11:38:22+00:00</video:publication_date>
            <video:family_friendly>yes</video:family_friendly>
            <video:duration>7</video:duration>
            <video:category>Mobile App Trends 2024</video:category>
        </video:video>
    </url>
    <url>
        <loc>https://video.framna.com/webinar-cover-user-insights-meet</loc>
        <video:video>
            <video:player_loc allow_embed="yes">https://video.framna.com/v.ihtml/player.html?photo_id=92280839</video:player_loc>
            <video:content_loc>https://video.framna.com/64968570/92280839/de66e2da281693cdeb27dbf6467a0c9f/video_medium/webinar-cover-user-insights-meet-video.mp4</video:content_loc>
            <video:thumbnail_loc>https://video.framna.com/64968570/92280839/de66e2da281693cdeb27dbf6467a0c9f/small/webinar-cover-user-insights-meet-thumbnail.jpg</video:thumbnail_loc>
            <video:title>Webinar cover: User Insights  Meet AI</video:title>
            <video:description>Transform unstructured data into actionable insights using the latest AI technology.</video:description>
            <video:publication_date>2024-01-08T19:40:09+00:00</video:publication_date>
            <video:family_friendly>yes</video:family_friendly>
            <video:duration>16</video:duration>
            <video:category>Webinar covers</video:category>
            <video:tag>AI</video:tag>
            <video:tag>data</video:tag>
            <video:tag>insights</video:tag>
        </video:video>
    </url>
    <url>
        <loc>https://video.framna.com/welcome-to-the-whitepaper-2024</loc>
        <video:video>
            <video:player_loc allow_embed="yes">https://video.framna.com/v.ihtml/player.html?photo_id=91690231</video:player_loc>
            <video:content_loc>https://video.framna.com/64968561/91690231/db0dc78b1bfd0a934926367da5a4372f/video_medium/welcome-to-the-whitepaper-2024-video.mp4</video:content_loc>
            <video:thumbnail_loc>https://video.framna.com/64968561/91690231/db0dc78b1bfd0a934926367da5a4372f/small/welcome-to-the-whitepaper-2024-thumbnail.jpg</video:thumbnail_loc>
            <video:title>Welcome to the Whitepaper 2024</video:title>
            <video:description></video:description>
            <video:publication_date>2023-12-14T09:01:02+00:00</video:publication_date>
            <video:family_friendly>yes</video:family_friendly>
            <video:duration>40</video:duration>
            <video:category>Mobile App Trends 2024</video:category>
        </video:video>
    </url>
    <url>
        <loc>https://video.framna.com/technical-robustness-in-apps</loc>
        <video:video>
            <video:player_loc allow_embed="yes">https://video.framna.com/v.ihtml/player.html?photo_id=91690230</video:player_loc>
            <video:content_loc>https://video.framna.com/64968560/91690230/d2e1a59ce11549dd73bc1be106f8264f/video_medium/technical-robustness-in-apps-video.mp4</video:content_loc>
            <video:thumbnail_loc>https://video.framna.com/64968560/91690230/d2e1a59ce11549dd73bc1be106f8264f/small/technical-robustness-in-apps-thumbnail.jpg</video:thumbnail_loc>
            <video:title>Technical Robustness in Apps</video:title>
            <video:description></video:description>
            <video:publication_date>2023-12-14T09:01:00+00:00</video:publication_date>
            <video:family_friendly>yes</video:family_friendly>
            <video:duration>72</video:duration>
            <video:category>Mobile App Trends 2024</video:category>
        </video:video>
    </url>
    <url>
        <loc>https://video.framna.com/strategies-of-personalised-content</loc>
        <video:video>
            <video:player_loc allow_embed="yes">https://video.framna.com/v.ihtml/player.html?photo_id=91690228</video:player_loc>
            <video:content_loc>https://video.framna.com/64968579/91690228/fe6c9cf416ee341b759c160df7d320f3/video_medium/strategies-of-personalised-content-video.mp4</video:content_loc>
            <video:thumbnail_loc>https://video.framna.com/64968579/91690228/fe6c9cf416ee341b759c160df7d320f3/small/strategies-of-personalised-content-thumbnail.jpg</video:thumbnail_loc>
            <video:title>Strategies of personalised content</video:title>
            <video:description></video:description>
            <video:publication_date>2023-12-14T09:00:55+00:00</video:publication_date>
            <video:family_friendly>yes</video:family_friendly>
            <video:duration>96</video:duration>
            <video:category>Mobile App Trends 2024</video:category>
        </video:video>
    </url>
    <url>
        <loc>https://video.framna.com/discoverability-and-saved-content</loc>
        <video:video>
            <video:player_loc allow_embed="yes">https://video.framna.com/v.ihtml/player.html?photo_id=91690224</video:player_loc>
            <video:content_loc>https://video.framna.com/64968555/91690224/e3468cec9cc0ec8c8ff669562c4a52eb/video_medium/discoverability-and-saved-content-video.mp4</video:content_loc>
            <video:thumbnail_loc>https://video.framna.com/64968555/91690224/e3468cec9cc0ec8c8ff669562c4a52eb/small/discoverability-and-saved-content-thumbnail.jpg</video:thumbnail_loc>
            <video:title>Discoverability and Saved content</video:title>
            <video:description></video:description>
            <video:publication_date>2023-12-14T09:00:39+00:00</video:publication_date>
            <video:family_friendly>yes</video:family_friendly>
            <video:duration>105</video:duration>
            <video:category>Mobile App Trends 2024</video:category>
        </video:video>
    </url>
    <url>
        <loc>https://video.framna.com/types-of-notification</loc>
        <video:video>
            <video:player_loc allow_embed="yes">https://video.framna.com/v.ihtml/player.html?photo_id=91690183</video:player_loc>
            <video:content_loc>https://video.framna.com/64968555/91690183/d7b703bb582210f0e40f1058fc04f4c7/video_medium/types-of-notification-video.mp4</video:content_loc>
            <video:thumbnail_loc>https://video.framna.com/64968555/91690183/d7b703bb582210f0e40f1058fc04f4c7/small/types-of-notification-thumbnail.jpg</video:thumbnail_loc>
            <video:title>Types of notification</video:title>
            <video:description></video:description>
            <video:publication_date>2023-12-14T09:00:16+00:00</video:publication_date>
            <video:family_friendly>yes</video:family_friendly>
            <video:duration>75</video:duration>
            <video:category>Mobile App Trends 2024</video:category>
        </video:video>
    </url>
    <url>
        <loc>https://video.framna.com/three-pillars-of-great</loc>
        <video:video>
            <video:player_loc allow_embed="yes">https://video.framna.com/v.ihtml/player.html?photo_id=91690176</video:player_loc>
            <video:content_loc>https://video.framna.com/64968580/91690176/8cd05c94ab43b2be926d99d326ff59a0/video_medium/three-pillars-of-great-video.mp4</video:content_loc>
            <video:thumbnail_loc>https://video.framna.com/64968580/91690176/8cd05c94ab43b2be926d99d326ff59a0/small/three-pillars-of-great-thumbnail.jpg</video:thumbnail_loc>
            <video:title>Three pillars of great notifications</video:title>
            <video:description></video:description>
            <video:publication_date>2023-12-14T08:59:57+00:00</video:publication_date>
            <video:family_friendly>yes</video:family_friendly>
            <video:duration>54</video:duration>
            <video:category>Mobile App Trends 2024</video:category>
        </video:video>
    </url>
    <url>
        <loc>https://video.framna.com/os-ecosystem-voice</loc>
        <video:video>
            <video:player_loc allow_embed="yes">https://video.framna.com/v.ihtml/player.html?photo_id=91690175</video:player_loc>
            <video:content_loc>https://video.framna.com/64968558/91690175/4cbb8c500458f18ef65bee03ccca097f/video_medium/os-ecosystem-voice-video.mp4</video:content_loc>
            <video:thumbnail_loc>https://video.framna.com/64968558/91690175/4cbb8c500458f18ef65bee03ccca097f/small/os-ecosystem-voice-thumbnail.jpg</video:thumbnail_loc>
            <video:title>OS Ecosystem (Voice)</video:title>
            <video:description></video:description>
            <video:publication_date>2023-12-14T08:59:53+00:00</video:publication_date>
            <video:family_friendly>yes</video:family_friendly>
            <video:duration>76</video:duration>
            <video:category>Mobile App Trends 2024</video:category>
        </video:video>
    </url>
    <url>
        <loc>https://video.framna.com/app-purpose</loc>
        <video:video>
            <video:player_loc allow_embed="yes">https://video.framna.com/v.ihtml/player.html?photo_id=91690161</video:player_loc>
            <video:content_loc>https://video.framna.com/64968569/91690161/7a94e7b3d4a8d53a093f0cf1cf1e3d05/video_medium/app-purpose-video.mp4</video:content_loc>
            <video:thumbnail_loc>https://video.framna.com/64968569/91690161/7a94e7b3d4a8d53a093f0cf1cf1e3d05/small/app-purpose-thumbnail.jpg</video:thumbnail_loc>
            <video:title>App Purpose</video:title>
            <video:description></video:description>
            <video:publication_date>2023-12-14T08:59:42+00:00</video:publication_date>
            <video:family_friendly>yes</video:family_friendly>
            <video:duration>62</video:duration>
            <video:category>Mobile App Trends 2024</video:category>
        </video:video>
    </url>
    <url>
        <loc>https://video.framna.com/video/91555524</loc>
        <video:video>
            <video:player_loc allow_embed="yes">https://video.framna.com/v.ihtml/player.html?photo_id=91555524</video:player_loc>
            <video:content_loc>https://video.framna.com/64968579/91555524/7ea8d3611423136c05ca6dacea8f7bb8/video_medium/download-video.mp4</video:content_loc>
            <video:thumbnail_loc>https://video.framna.com/64968579/91555524/7ea8d3611423136c05ca6dacea8f7bb8/small/download-thumbnail.jpg</video:thumbnail_loc>
            <video:title></video:title>
            <video:description></video:description>
            <video:publication_date>2023-12-11T12:08:16+00:00</video:publication_date>
            <video:family_friendly>yes</video:family_friendly>
            <video:duration>4</video:duration>
            <video:category>Mobile App Trends 2024</video:category>
        </video:video>
    </url>
    <url>
        <loc>https://video.framna.com/video/91555496</loc>
        <video:video>
            <video:player_loc allow_embed="yes">https://video.framna.com/v.ihtml/player.html?photo_id=91555496</video:player_loc>
            <video:content_loc>https://video.framna.com/64968556/91555496/2baf2b0d5d4646badb12681e8be5b0fe/video_medium/download-video.mp4</video:content_loc>
            <video:thumbnail_loc>https://video.framna.com/64968556/91555496/2baf2b0d5d4646badb12681e8be5b0fe/small/download-thumbnail.jpg</video:thumbnail_loc>
            <video:title></video:title>
            <video:description></video:description>
            <video:publication_date>2023-12-11T12:08:07+00:00</video:publication_date>
            <video:family_friendly>yes</video:family_friendly>
            <video:duration>10</video:duration>
            <video:category>Mobile App Trends 2024</video:category>
        </video:video>
    </url>
</urlset>
