This segment, led by Simon B. Støvring, Principal iOS Engineer at Framna, explores how companies can now appear inside ChatGPT with fully branded, AI-powered experiences. Real examples show how early adopters are already using the ChatGPT App SDK, Agentic Commerce Protocol, and ChatKit to create new touchpoints within OpenAI’s platform.
It also includes a first look at how ChatGPT apps are built, how they connect to your existing infrastructure through the MCP server, and why this emerging channel is becoming a meaningful part of the digital product and customer-journey landscape. For teams working with modern digital products, this is a shift that cannot be ignored.