This segment, led by Michael Rotstein, Business Development Director at Framna, examines how AI is reshaping the classic awareness-to-conversion funnel and changing where customer journeys begin. With assistants like ChatGPT becoming a primary entry point, many interactions now start before users reach a brand’s app or website.
Michael explains how leading companies are combining ChatGPT Apps, OpenAI’s newest platform releases, and their owned digital channels to create more intelligent and connected customer journeys. He also outlines how this shift influences product strategy, channel planning and the broader digital product ecosystem.